Geneva airport animated banner
MAKE IT VERBIER | VERBIER TOURISME
BRAND IMAGE CAMPAIGN - SWITZERLAND - 2024
Creative direction: Jean Colliard | Strategy & Narrative direction : Léonore Godo | Art direction : Pierre-Olivier Dezeque & team
Verbier brand is the communication face of the world's best ski resort (awarded in 2022). A prestigious & fearless client that chose BuzzBrothers agency for its rebranding in 2021. At the time, we co-developed This is Verbier, an amazing campaign that broke the rules of ski resort advertising by showcasing ground-breaking characters with an unexpected lifetsyle approach.
With a 4.7 million reach, 3.1 million views on the campaign videos 115 000 qualified clicks on Verbier's website - This is Verbier reached more than 1 in 2 Swiss people.
For 2024, it was time to build on this creative platform success & go one step further in creating the resort's ultra-desirable image. Continuing to convey #1 a positive & refreshing image of Verbier; #2 the variety of advantages of the station, beyond just ski; #3 the boldness that already seduced a large audience of Swiss & international people.
To do so, I decided to bring more action into the storytelling & diversify our iconic characters, to embody new relatable situations & get closer to our target. With Make It Verbier, we infiltrate our consumers mindset and needs, and position Verbier as the ultimate destination to enjoy (summer vacation), ride (winter vacation), work (remote working) & play (music activities).
Working, celebrating, going out, relaxing, playing... In Verbier, anybody, anything can become exceptional. With just one condition: Make It Verbier! Already promising KPIs for this one too, with 1.3 million reach; 3.6 million impressions and 80k sessions on the website.
A REFRESHING CAMPAIGN DEPLOYED ACROSS SWITZERLAND
See the creative assets below 👀
DOOH application
We introduced 2 new characters to push Verbier music activities (cf Play But Make It Verbier) and the remote working attractiveness of the station (cf Work But Make It Verbier).
And expanded the storytelling across all characters through new copy approach: refreshing & triggering!
Implementing our new messages across various touchpoints, with a strategic highlight in Geneva - from airport to tramway application.
Geneva airport & tramway application
A zoom-in into one of our new characters: the crazy fun stylist who chooses Verbier to boost her imagination while working remotely.
